I have a bias, and I admit to it. I don’t believe in self-promotion. Hell, I don’t even promote the books I write, other than listing them on my website, Amazon, and a few other digital platforms. A lot of people do believe in promoting themselves. I’m sure 99% of them do it because they just know that their spiritual system is THE answer for everyone.

If you’ve lived long enough and wake up enough, you know that’s just not true. There are 7.5 billion incarnated souls on this planet, and every one of them has a different life path and soul mission. Some of these life paths and soul missions do overlap, so there is a congruence of interest among different people. That’s where spiritual marketers come in.

I get a lot of stuff from spiritual marketers in my inbox. Today, I got this:

“ **** is a Philosopher, Visionary, Author, and Syndicated Radio Show Host who delivers high energy messages that empower audiences to live courageously, tune into their brilliance, and maximize potential. For twenty-three years, **** has Coached and Mentored CEO’s, Entrepreneurs, Executives and Senior Professionals to take the courageous path, expand their limitations, and free their spirit to bring in harmony, happiness and bottom-line results to their businesses and lives. **** specializes in inspiring learners and leaders to live up to their highest potential.”

Let’s take a look at this, because there are a lot of marketing keywords in here. You find keywords using SEO, and surveying your target audience. These words are supposed to trigger an emotional or mental response from the reader. This thing reads to me like a series of marketing keywords strung together for maximum impact.

Is there anything wrong with that? Nope. Maybe this person can actually produce fantastic results. Maybe this person wants to attract as many people to the seminars as possible, because they believe it’s so important. Marketing is a great way to do that.  

These spiritual marketing messages are all over the place. Spiritual marketers are competing with each other, using keywords to get people to buy their stuff.

Is there anything wrong with that?  Nope. I’d rather see a lot of spiritual marketing messages than the corporate marketing crap that sells their junk to us all day. People on the spiritual path have to make a living. But I wonder where the line is drawn between making money and helping people. I was never able to find that line, so I stopped.

Maybe it’s my problem. Maybe I should start promoting myself and my books and services like this. I tried, but I just couldn’t do it.  I started to get a big head, thought I had the answers to everything. All I know is, I have the answers for me and my life. The longer I travel my own spiritual path, the less I know. I’m getting quieter and quieter, not louder and louder. That’s just me.

Sometimes I wish I had those five big-screen TVs in my house, like one spiritual leader said in the introduction to their book. Maybe it would be great to drive a Porsche and have a sailboat, like another said in a lecture one time. All that stuff would be great, and if I worked hard enough I could get it. But, somehow, the motivation to do that escapes me. I’m just lazy I guess!